Joey is a Senior Industrial Designer at Smart Design where he creates meaningful new experiences for people through product innovation. Most recently, he led the design of the Drinkfinity beverage system for PepsiCo, which launched in Brazil in late 2014. He is also a founding member of the Smart Food Lab, which explores the intersection of food and design. You can see more of his work here: https://www.behance.net/joeyzeledon https://instagram.com/joeyzeledon/