At Noberasco 1908, dried fruits from around the world are jewel-like in their beauty and treated with equal deference. A concept store opened by the century-old dried fruit and nut purveyor Noberasco, the store front houses over 100 products sourced from around the world. For Sam Baron, the designer and creative director of Fabrica, Noberasco 1908’s offerings are a “trip in a trip,” and the boutique has become one of his favorite places to visit when he comes to Milan.
During the 2017 Milan Design Week, Baron led guests to this hidden gem as part of Airbnb’s Passeggiata installation curated by Cabana magazine founder Martina Mondadori Sartogo. Inspired by the launch of the experience-driven “Trips” feature on the accommodation marketplace’s platform, Mondadori Sartogo invited a number of design influencers including interior designer Ashley Hicks, fashion retailer JJ Martin and Sam Baron to lead memorable art and design experiences throughout Milan during the Salone del Mobile. These experiences capped a highly curated presentation of new work from emerging designers and “cabinets of curiosity” showcasing the personal collections of established designers at Casa degli Atellani, a private home built in the 15th century and former residence of Leonardo da Vinci.
Above: Scenes from Casa Degli Atellani. Below: Sam Baron’s collection of eating utensils from around the world. Image courtesy of Passeggiata: An Airbnb experience of Milan curated by Martina Mondadori, www.airbnb.com
At Noberasco 1908, Baron describes the joy of the displays and “the way they pile the fruit is a work of architecture.” The company prides itself on it’s relationship with its purveyors and their uncompromising focus on the quality of their products. Family owned for four generations, in 2003 the company became the “first and only facility in the world capable of manufacturing and packaging soft dried fruits with no preservatives,” according to their website. The storefront in Milan is an extension of this commitment and a showcase for the products and producers that the family has discovered in their own travels and entrepreneurial pursuits.
Visit Noberasco 1908: Via Spadari, 20123 Milano, Italy