New York City is a wonderland for food lovers—from Michelin-starred meals high above the din of the city to underground food courts off the last subway stop, there are delicious options for every palate and every budget, 24 hours a day. When we came across the newly opened East Village gem MáLà Project serving up trendy Sichuan “dry hot pot,” we were as impressed by the food as we were by the menu itself. Vincy Cheung’s playful illustrations for MáLà Project explained how the “secret sauce” is made, appealing both to those who might be familiar with the index of 52 ingredients that dominate the other side of the menu as for those who might not realize that mala is the Chinese word for the mouth-numbing tingle of Sichuan peppercorns.
For MOLD’s design week newspaper, SNACKS #01, Hong Kong-based Cheung created “Big Bites,” an illustrated guide to her second home of New York City. The Parsons-trained illustrator and graphic designer explained, “Sometimes you just need a specific kind of food to satisfy your stomach. Here is a selection of big and small snacks from a bowl of warm and fuzzy ramen to waffles with maple syrup if you’re in desperate need of a sugar high.”
In celebration of New York Design Week we’re proud to announce SNACKS #01, a limited edition newspaper and poster collection featuring 18 artists and designers upending the visual tropes of food and design. Win a copy + our HungryEyes Pineapple pin collaboration through our @thisismold Instagram giveaway or pickup SNACKS #01 at any of our select Distribution Partners in New York City.
